Original attitude
Netease News Client adheres to the principles of journalistic professionalism and the ideal of attitude, and insists on creating high-quality original columns. Cultivate users' ability to think independently and judge prudently with attitudinal news expression, and provide users with a more open attitude expression platform.
Relax every day
"A Moment of Relaxation Every Day" is an original column of "news comment entertainment" created by Netease News client, which is divided into three forms: graphic version, voice version and video version. The editor skillfully links news hot spots with netizens' humorous comments and online funny jokes into articles, and interprets social hot topics in a positive and slightly entertaining way. Since its establishment in 2012, it has been welcomed by many netizens.
Around
"Around" is an original picture column of NetEase News client, which aims to tell stories around you with video. It has received wide attention since the first issue. The content of the column focuses on group stories and social phenomena, and leads thinking from the images around.
Passengers
"Passers" is a blockbuster column created by the history channel of Netease News client, whose main purpose is to show rare, precious and important images and cultural relics to the vast number of friends in the form of pictures and stories. In the vast history, we are not only historical passers-by, but also historical heirs and components. Here are the laughter of a hundred years ago, as well as the painful memories of the war years. History cannot be tampered with, let alone forgotten. We should shoulder the responsibility entrusted by history.
Entertainment BigBang
"Entertainment BigBang" is an original entertainment column of NetEase News, which is pushed every Friday to comment on the major events in the entertainment industry of the week and analyze the story behind the event from a unique perspective. Focusing on the concept of "entertainment not only has gossip, but also has attitude", to create an in-depth entertainment brand.
another side
"The other side" is a news product and news brand column with strong influence and attitude under Netease News, which focuses on the logic and facts behind hot events and topics, and provides "what the news doesn't tell you".
Big countries and small people
"Big Country and Small People" is a special column created by Netease News in the form of character dictation and feature writing, which tries to reflect real life and the trend of the times through individual stories. We record the absurdity, confusion and disorientation in our destiny, and look for magic stories, anecdotes and professional stories from all walks of life that happen in China. They all happen around us, but are often ignored. We explore the complicated reasons behind them and try to overcome the obstacles of time and space to reach the truth of the times.
Digital reading
"NetEase Digital Reading" is a data news visualization column under NetEase News, which was founded in January 2012. With the purpose of "talking with data and providing lightweight reading experience", the column analyzes the logical relationship behind the data, and uses simple and fresh chart design as the means of expression to deeply interpret the story behind the news.
To the predecessor
2019 is the 70th anniversary of the founding of the People's Republic of China, and NetEase Technology launched the special interview program "To the Forerunner" for the "70th anniversary of the founding of the People's Republic of China". Once broadcasted, it quickly ascended to the popular video lists and microblog searches of the whole network; In the first five years of broadcasting, Qiu Chengtong, the world mathematical master, Dong Mingzhu, the chairman of Gree Electric Appliances, Xu Mengtao, the Olympic champion, and other top figures in science and technology, finance and economics, culture, sports and other fields were included in a long list of interviews. Through the dialogue with them, it records the stories of groups of people who are at the forefront of the times, and pays tribute to every forerunner of the times.
Such is life
Station B scored 9.8, Douban scored 8.4, and the flagship micro documentary program of NetEase Wenchuang, "Such Life," received rave reviews once it was launched. In Yunnan, Zhang Guimei and the Huaping girls in the mountains moved countless people; In Changsha, Tan Qiao, the host of Tan Tan Tan Traffic, pulled off his police uniform and brought warm stories to the audience with a new identity on the larger platform of the Internet; In Yiwu, the famous commodity city at home and abroad has become a live broadcast village, and the changes of the times are dizzying. From west to east, from winter to spring, at the moment when the hot spots are always moving and the public opinion is always talking, such as life, through accurate insight into social emotions, uses the camera to record those who are not living in the spotlight and doing ordinary things day after day. Although they are ordinary, they are not ordinary. They are full of warmth, but they are also impressive.
Qingliu Studio
Qingliu Studio is an in-depth investigation team under NetEase Finance, which is committed to providing exclusive content for the market in a turbulent and noisy information age. The exclusive content of Qingliu has caused great repercussions at home and abroad, in the capital market, in all walks of life. From 2021 to 2023, we will investigate and report on such events as "The Truth about the IPO of Rouyu Technology", "Baoneng Series to the Dark Moment", "Evergrande Thunder", "Western Case Virtue Series", "China Copper King" Adventure Game Series ", and" Shanshan Shares Inheritance War Series ", and give risk warnings ahead of enterprise thunder, and eliminate industry chaos with professional financial reports, Initiate regulatory authorities to send letters for inquiry and intervene in investigation; It has aroused a warm response from all walks of life. The content of Qingliu Studio has twice won the "China Capital Market New Media Communication Award" and will continue to contribute to safeguarding the interests of small and medium-sized investors.
Netease Future Conference
Netease Future Conference is one of the most famous IP conferences in the science and technology circle. Over the past decade, more than 100 Nobel Prize winners, academicians, economists, business leaders and 500 cross-border guests have arrived at Netease Future Conference. From great power creation to business innovation, from artificial intelligence to the meta universe, from aerospace to deep-sea exploration, from cultural confidence to fashion trends, NetEase Future Conference has always been pushing the old to bring forth the new, following the hot spots, presenting the most concerned topics in the form of speeches and dialogues, and jointly discussing the future trends. From 2022, the conference will launch an in-depth live talk show of high-end celebrities, "Night of Thought". It will take three beautiful nights to listen to six wise people sit and talk, ask questions of the times and answer questions about time. Guests invited include Xu Zhuoyun, a historian, Zhang Weiying, an economist, etc.
Annual Meeting of Netease Economists
NetEase Economist Annual Meeting (NAEC), as one of the largest financial IP summits in China, has been successfully held for 14 years. The conference guests are luxurious and the conference level is high. It has always played a role in the media, adhered to the sense of responsibility, advocated equal and free dialogue and the academic spirit of serving the people, which has been widely recognized in the economic and business circles. Important guests attending all previous annual conferences include former British Prime Minister Gordon Brown, former US Treasury Secretary Lawrence Summers, seven Nobel laureates including Nobel Prize winner Thomas Sargent, Li Yizhong, former minister of the Ministry of Industry and Information Technology, Lou Jiwei, former minister of the Ministry of Finance, Dai Xianglong, former president of the People's Bank of China, former chief negotiator of the Ministry of Foreign Trade and Economic Cooperation Long Yongtu, Vice Minister, Zhu Min, Vice President of China Center for International Economic Exchanges, etc.
Zhongzhou Road
Since 2019, NetEase has closely followed Beijing's propaganda and promotion ideas for the central axis, made in-depth understanding and research on Beijing's central axis, a historical and cultural ancient building complex, launched a series of propaganda products for Beijing's central axis, and built a professional and comprehensive propaganda platform. From the aspects of graphics, videos, H5, applets, SVG, Tiaoman and so on, we have integrated A1 music creation, Yuan space scene building IP image digital collections and other cutting-edge technical means have sunk traditional history, architecture and culture into young groups, forming a high-quality publicity matrix of content+creativity+technology, honoring classics with innovation, creating an influential Beijing central axis brand, and opening up new ideas for traditional cultural publicity. By 2023, the total dissemination data of the whole network will exceed 1 billion, reaching nearly 40 million users, and the number of keyword searches will reach 4.5 million. It has reached many cooperation with the Cyberspace Office of the Beijing Municipal Party Committee, the Beijing Municipal Bureau of Cultural Heritage, the World Heritage Application Office, the National Expo, Culture and Tourism China, etc., which has been highly recognized by ministries and commissions at all levels.