First throw! Estee Lauder invested in a Chinese online beauty brand [with market analysis of beauty industry]

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Recently, New Incubation Ventures, the early investment and incubation department of Estee Lauder Group, It is the first time to invest in COMEMINT, a beauty brand from China. According to public data, the founder of Wansu Skin is online celebrity Zhou Yangqing.

[Data Map]

It is worth noting that this time, it is not the behavior of Estee Lauder Group, nor is it a bold brand acquisition, Instead, NIV, the early investment and incubation department of Estee Lauder Group, made a minority equity investment in Wansu Skin. In short, this is a brand incubation investment carried out by an investment department of Estee Lauder Group.

At present, the beauty market in China is developing rapidly. As consumers pay more attention to beauty and personal care, the demand for beauty products grows rapidly. Domestic and foreign brands are actively entering the Chinese market, with fierce competition. The rising demand of consumers for quality, innovation and personalization drives the continuous evolution of the market. In addition, the rise of e-commerce and the influence of social media have also had an important impact on the market. China's beauty market has huge potential, attracting more and more brand investment and expansion.

——China's cosmetics industry has developed to a mature stage

Since more than a century ago, the domestic beauty industry has experienced four stages of development from starting to development, breakthrough and maturity:

——China's cosmetics retail market is gradually booming

According to the statistics of the National Bureau of Statistics, the total retail sales of cosmetics of enterprises (units) above designated size in China in 2020 was 340 billion yuan, an increase of 13.6% over 2019. The epidemic in 2020 had a great impact on the overall economy. Under this environment, the retail sales of cosmetics can still maintain growth, especially with the promotion of the "Double 11" and "Double 12" at the end of the year, the retail sales grew faster. From January to November 2021, the retail sales of cosmetics above the designated size will reach 367.82 billion yuan, up 19.6% year on year.

——The export volume of China's cosmetics has soared

In 2020, China's export volume of beauty cosmetics and toiletries was 999019 tons, up 4.3% year on year, and the export amount was 4243.92 million dollars, down 11.2% year on year. Among the beauty products on the sea, lipstick, eye shadow and blusher are the most popular categories, while mascara and powder have great development potential.

——"Each has its own strong points" of domestic brands

According to the Report on Consumption Trends in the 2020 Cross border Export Market produced by CBNData consumption big data, in 2020, beauty tools will become the highest secondary category of overseas domestic cosmetics consumption, of which LONG WAY, Bodybuilding Innovation Research and Miansen are among the most popular brands; The consumption of eye makeup accounts for the second place. Perfect Diary, Juduo and ZEESEA are among the top 3 eye shadow brands.

From the perspective of the industry, there is still a long way to go for domestic cosmetics, More attention should be paid to product research and development and brand promotion in the future To improve market share and consumer recognition. The relevant person in charge of Bettany said that with the competition of domestic beauty enterprises in R&D innovation and brand strength, the beauty industry will enter a more Fierce competition The stage of diversification and sustainable development 。

Prospective Economist APP Information Group

For more research and analysis of this industry, please refer to the Analysis Report on Market Prospect Forecast and Investment Strategic Planning of China Beauty Makeup Retail Industry issued by the Prospective Industry Research Institute.

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