The European smartphone market is in a downturn: shipments in the second quarter of 2023 hit an 11 year low [attach global smartphone industry analysis]

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According to the latest report of Counterpoint Research market monitoring service, the European smartphone market suffered a serious downturn in the second quarter of 2023. The report shows that the shipment volume in this quarter fell by 12% year on year, reaching the lowest level since the first quarter of 2012 。 In particular, the shipment volume in Western Europe declined by 14% year on year, while Eastern Europe controlled the year-on-year decline at 8% when its economy was hit hard.

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Surprisingly, in the second quarter of 2023, all major European countries except Russia showed a weak trend. In contrast, smartphone shipments in Russia increased by 4% year on year.

The report points out that the downturn in the European smartphone market is mainly affected by a variety of factors. First, the global smartphone market has entered a saturation stage, and consumers' demand for new models is no longer as strong as in the past. Secondly, the global chip shortage has also had a significant impact on the production and supply chain of smart phones, leading some manufacturers to be unable to meet market demand. In addition, the instability of the global economy and the impact of the epidemic have also weakened consumers' purchasing power and confidence to a certain extent.

——The scale of global mobile phone users has slowed down

In recent years, the number of mobile phone users in the world has slowed down due to increased market saturation, increased price pressure, slowing growth in emerging markets, slowing technological innovation, economic downturn and other reasons.

According to the statistical data of Statista, the total number of mobile phone users in the world showed a steady upward trend year by year during 2017-2022, but the growth rate gradually declined. In 2021, the number of mobile phone users in the world will reach 6.378 billion, with a year-on-year growth rate of 5.3%; In 2022, the number of global smartphone users will further increase to 6.648 billion, with a year-on-year growth rate of 4.2%.

——Global smartphone shipments are weak

With the increasing downward pressure on the global economy, global smartphone shipments are weak. The latest research released by TechInsights points out that in the first quarter of 2023, the global smartphone shipments will be 269.1 million, down 14% year on year.

——The Asia Pacific region is the most important sales region in the world

From the perspective of sales regions, the Asia Pacific region has become the most important market in the world, and Greater China is the largest market in the world. In 2021, Greater China will account for 27% of the global market, emerging Asia Pacific will account for 24%, while North America and Western Europe will account for 10% and 9% respectively.

The report does not give a clear forecast of the future trend of the European smartphone market. However, analysts generally believe that competition in the smartphone market will continue to intensify, and manufacturers need to increase innovation and provide more attractive products and services to attract consumers' attention and purchase intention. In addition, with the popularization of 5G networks and the application of new technologies, the smartphone market may usher in new growth opportunities.

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