The rise of Chinese enterprises! Vicino Co President Yan Ruoyuan: The OLED market share of Chinese enterprises is gradually approaching Samsung [attach global OLED industry analysis]

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On September 7, Yan Ruoyuan, co president of Vicino Technology Co., Ltd., disclosed a message at the 2023 World Display Industry Conference. She said that Samsung's share of global OLED supply has dropped to 50%, while the market share of Chinese enterprises is close to 50%. This means that the strength of Chinese enterprises in the field of OLED is growing.

Yan Ruoyuan also predicted that the total output of OLED in the small size of mobile phones would reach 760 million pieces, and the compound annual growth rate would remain around 5%. Folding mobile phones are one of the special cases. Mobile phone manufacturers have launched OLED folding screen mobile phones, which makes the growth rate of folding mobile phone shipments in 2023 reach 37%. Compared with last year, this is an amazing growth. Yan Ruoyuan predicted that the shipment growth of folding mobile phones would reach 37% in 2023 and would continue to grow in the next few years.

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The rapid development and wide application of OLED technology have brought many new opportunities and challenges to the mobile phone industry. OLED screen has higher color saturation, higher contrast and faster response speed, which enables mobile phone users to enjoy a better visual experience. At the same time, OLED screen also has higher flexibility and plasticity, which can adapt to various mobile phone designs and forms.

——The global OLED panel market is growing

With the continuous development of intelligent terminal equipment and the wide recognition of OLED display panels by manufacturers, the global OLED market continues to expand. According to Omdia, the global AMOLED panel market will reach 42 billion dollars in 2021, up 37.7% year on year. Preliminary statistics show that the global OLED panel market size will exceed 45 billion dollars in 2022. This shows the strong demand for OLED technology in the market and the trend of continuous growth.

——Samsung's shipments of small and medium-sized OLEDs will be the highest in 2022

According to the market research report on small and medium-sized OLED panels released by Omdia, the total shipment of small and medium-sized OLED panels in 2022 will be 762 million, down 6% compared with last year. In terms of market share, Samsung Display still occupies 56% of the market, maintaining its leading position in the market. BOE jumped to the second place with 12% market share, successfully surpassing LG Display.

——Accelerate the localization process of domestic small and medium-sized OLEDs

In the past two years, the gap in the share of OLED displays between China and South Korea has narrowed significantly. In 2021, South Korea will occupy an overwhelming advantage with a share of 79%, but it will decrease by 18 percentage points in 2022. Stone Partners predicts that the market share of small and medium-sized OLED in China will approach 40% in 2023.

Ouyang Zhongcan, academician of the Chinese Academy of Sciences, pointed out in his speech at the 2022 World Display Industry Conference that, Chengdu and Chongqing will continue to build the 8th generation OLED panel production line. This means that China's OLED industry is moving towards a higher generation production line, showing China's ambition and development potential in the field of OLED technology.

At present, China's OLED industry is in a stage of rapid development, showing great potential and broad prospects. The position of Chinese enterprises in the OLED supply chain is constantly improving, and the market share is gradually increasing. China has a huge mobile phone user group and consumer market, which provides a huge market demand for the wide application of OLED technology. At the same time, the Chinese government has also actively supported and promoted the development of the OLED industry. Through policy support and financial support, it has accelerated the development and industrialization of domestic OLED technology. With the continuous advancement of technological innovation and the improvement of the industrial chain, China's OLED industry is expected to occupy a larger share in the global market and become one of the leaders of the global OLED industry.

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For more research and analysis of this industry, please refer to the Report on Market Forecast and Investment Prospect Analysis of China OLED Industry issued by the Prospective Industry Research Institute

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