The annual salary of promoted vice president rose to 1.55 million! The sixth enrollment treatment of Coconut Group is very attractive [with analysis of vegetable protein beverage industry]

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As a well-known beverage enterprise, the recruitment advertisement of Coconut Group has always been concerned. The posters and job advertisements of Coconut Group have always been themed with strong coconut style, and this time is no exception.

(Data map)

On August 30, Hainan Coconut Group's official microblog released the sixth enrollment advertisement, announcing the opening of the "School for Training General Managers and Deputy General Managers". According to the posters, the enrollment treatment of this period has been improved compared with the first five periods, of which the annual salary of undergraduates has increased by 50% to 240000; Once promoted to vice general manager of the Group, the annual salary will be increased from 1086900 yuan to 1552700 yuan. In addition, tuition fees will be waived in the first year of enrollment.

——Coconut is the first brand of coconut juice beverage

Vegetable protein beverage is a kind of milk beverage made from plant nuts, pulp and soybeans. It is made by processing and blending, high-pressure sterilization or aseptic packaging. According to the different main raw materials, vegetable protein drinks can be divided into different categories such as walnut juice drinks, almond juice drinks, peanut juice drinks, coconut juice drinks, soy milk drinks, etc. Due to the special source of raw materials, vegetable protein drinks show obvious regional characteristics.

From the perspective of market share of subdivided products, coconut has a 55% share in the coconut milk market, which is the first brand of coconut milk beverage at present, and is a state banquet product.

Large space for future development

With the development of the beverage market, consumers' consumption preferences have gradually changed. Plant protein drinks are gradually accepted and recognized by the public due to their nutritional and healthy characteristics. The market demand structure and industry supply structure are undergoing profound changes. The plant protein drinks industry has huge development space in the future.

The vegetable protein beverage industry has broad prospects. Consumers pay more attention to health and environmental protection, market demand is growing, and technological innovation also provides support for the improvement of product quality and diversity. With the development of the industry, it is expected that vegetable protein beverage will become one of the mainstream drinks and will continue to grow in the next few years.

However, Ruan Guangfeng, an expert of the Food and Nutrition Information Exchange Center, pointed out from the perspective of the Food and Nutrition Information Exchange Center that the protein contained in vegetable protein drinks is not enough to meet the needs of people who lack protein. The Chinese Nutrition Society recommends adults to take 60 to 75 grams of protein every day. However, in fact, the content of protein in vegetable protein drinks is very low, only about 1% or less. Every 100ml of beverage contains only 0.6g of protein, which means that the protein content in a 300ml bottle of beverage may also be less than 2g. Ruan Guangfeng further pointed out that vegetable protein cannot replace foods rich in high-quality protein, such as milk, eggs and meat products.

Prospective Economist APP Information Group

For more research and analysis of this industry, please refer to the Analysis Report on Market Demand and Investment Planning of Chinese Vegetable Protein Beverage Industry issued by the Prospective Industry Research Institute

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