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Latest News

Does political microtargeting with large language models offer persuasive returns? ask Kobi Hackenburg and Professor Helen Margetts.

9 June 2024

OII researchers investigate the extent to which political micro-targeting with LLMs offers persuasive returns for political parties.

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The European Elections 2024: Between Digital Policies and Radical Right Success Online

4 June 2024

With millions of EU citizens set to take to the polls this week, OII researchers consider how digital technologies intersect with the European Parliament elections.

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Ballots, Bots, and Bullets: The Complex Landscape of Mexico’s 2024 Election

30 May 2024

On 2 June 2024, over 96 million eligible voters will have the chance to voice their preferences, voting for a new president, 628 congressional seats and candidates for over 20,000 public service positions.

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Four Graduate Degrees

MSc in Social Data Science

A full-time masters programme taught by the OII and partner departments at Oxford. This multidisciplinary degree explores how to create and analyse data sets to understand important issues across the social sciences.

MSc in Social Science of the Internet

A full-time or part-time masters programme that equips students with the tools to conduct Internet research using methodologies and theories from across the social sciences.

DPhil in Social Data Science

This full-time or part-time doctoral programme provides an opportunity for students to investigate novel research questions at the intersection of the computational and social sciences.

DPhil in Information, Communication and the Social Sciences

A full-time or part-time doctoral programme, this course provides the opportunity to do cutting-edge research on the societal implications of the Internet, drawing on the wide expertise of our faculty.

Academic Spotlight

Find out more about the research of academics who have recently joined the OII

Dr Amrit Kaur Purba

Postdoctoral Researcher

Amrit Kaur Purba has a diverse background encompassing clinical practice, policy, industry, and academia. Her research interests focus on understanding the potential causal relationship between digital technology usage and health.

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Kai Rawal

Postdoctoral Researcher

Kai works on AI explainability and fairness at Oxford. He builds upon his work auditing and testing machine learning models in industry and in academia, making AI systems safe and trustworthy.

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Dr Zihao Fu

Postdoctoral Researcher

Zihao Fu is in the Trustworthiness Auditing for AI project. His research interest include Natural Language Processing, Large Language Model, Machine Learning, Biomedical Applications, Large Language Model safety fairness among other areas.

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Publication Spotlight

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Digital Transformations of the Public Arena

By Andreas Jungherr and Ralph Schroeder

Digital technologies have changed the public arena, but there is little scholarly consensus about how they have done so. This book rethinks the workings and dysfunctions of the contemporary public arena, and considers ways to improve it.

Digital Transformations of the Public Arena cover

Latest Projects

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AI is not photography: AI, cultural categories, and occupational legitimacy.

The emergence of AI image generation tools raises questions about their impact on creative professionals. This project seeks to work with professional photographers to explore the impact of this technology on their occupational legitimacy.

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Young businesspeople sitting around a table with laptops and files, discussing ideas

The Science of Startups Initiative

This project aims to reveal the determinants of success in entrepreneurship, startups and innovation ecosystems using data science and qualitative research methods.

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Screenshots of an educational video explaining neural networks

Evaluating and Enhancing User Control in Human-AI Systems

This project investigates how human control is currently undermined in human-AI interactions. It presents sociotechnical approaches to examine mechanisms of control, and empower people in their interactions with increasingly advanced AI systems.

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Latest report

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AI in the News: Reshaping the Information Ecosystem?

By Felix M. Simon and Luisa Fernanda Isaza-Ibarra

How might AI be used and regulated in the news to the benefit of journalists, news organisations, and the public? This report presents findings and recommendations from the Minderoo ‘AI in the News’ project.

Press Coverage

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AI’s openness is being sharply debated by technologists, policymakers

San Francisco Examiner, 16 June 2024

The open-source software movement has long had broad support in Silicon Valley. The question of whether cutting-edge artificial-intelligence models ought to be available on an open-source basis, though, is sparking a serious debate.

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Internet use linked to with higher well-being, study of 2.4 million people finds

PsyPost, 06 June 2024

A recent study published in the journal Technology, Mind and Behaviour has revealed a global snapshot of how internet access and use influence psychological well-being.

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Open Source AI: The Overlooked National Security Imperative

Just Security, 06 June 2024

Dr Keegan McBride discusses the national security implications of a AI driven world.

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