LinkedIn Insight Tag FAQs
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The LinkedIn Insight Tag is a piece of lightweight JavaScript code that you can add to your website to enable features like in-depth campaign reporting and website retargeting. To install the Insight Tag on your site: -
Sign in to Campaign Manager. -
If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown. -
Click Analyze on the left menu, then click Sources .
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The LinkedIn Insight Tag is a lightweight JavaScript tag. To use LinkedIn features like website retargeting or Conversion Tracking, an Insight Tag needs to be incorporated as a component of your website's pages. When you first access the Insight Tag on your account, the tag is generated with a unique partner ID. The full Insight Tag can be installed on your website, or you can use the partner ID with a tag management system. To manage the Insight Tag associated with your ad account: -
Tag permissions allow multiple ad accounts to use the same Insight Tag on campaigns for conversion tracking, website retargeting, and asset copying. For example, two different teams in your company advertise on LinkedIn and use separate accounts. Each team's campaign drives traffic to your company's website. With tag permissions, one team can add the tag to your company's website, but both teams can use the tag to track conversions and retarget visitors on their respective campaigns and accounts. -
To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn Insight Tag 2.0. To add the LinkedIn Insight Tag 2.0 to Google Tag Manager: -
Select your account and your container. -
In the New Tag box, click Add a new tag . -
Click Tag Configuration , then select Discover more tag types in the Community Template Gallery .
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You can use Insight Tag conversions, also known as online conversions, to track conversions that happen on your website. For example, a member clicks on an ad that leads to your website and then fills out a form for a demo request. Insight Tag conversions in Campaign Manager include conversions based on the Insight Tag and conversions based on an image pixel. Prerequisites Before you set up Insight Tag conversions, decide the conversion tracking method you’d like to use: