We’ve been active in the content management industry for over twodecades.During the course of that time，we’ve seen a lot of changes。
The market moves fast.Perpetually adapting，inventing and improving。Overcoming challenges and coming up against new ones.New technologies，product categories and buzzwords arrive，as others slip into theshadows.The cycle goes on and on，at an ever-quickening pace.All in aceaseless drive to manage ever-more content better，faster and moreefficiently。
But some things don’t change。
该区域的总指挥区long ago stay the same:providing content management products thatoutlast and outperform。
The Picturepark Manifesto，asoutlined below，defines the philosophy that underpins everything wedo：
Fundamentally Frank。
Everything that we design，build and release is made to be as sleekand as streamlined as possible.We create with no bells or whistles.Weplace such great emphasis on firm foundations because they are all toooften overlooked but they’re not just a‘nice to have’：they’re thevital backbone required for building the best sustainable solutions。
在地面上施工施工和focusing on where ourstrengths lie:building the fundamentals.Andwe’re equally proud to see外环和customers creatively lever our technology for theirsolutions and new products，in exactly the way they want。
API-First Versatility。
网络hard to make our platform products versatile and high ly可scalable–basing them on modern technologies and using as little legacycode as possible.All this enables our customers and partners to build在出口出口出口出口出口道路上，rather than riskthemselves with‘big bang’failures。
We don’t just incorporate what already exists，we plan ahead for whatis yet to come.We have long recognised that APIs will dominate when it总长度：that’s why we arediligently developing our API-first Picturepark Content Platform。
Strictly Structured。
In content management，structure and context matters–a lot.Whetheryou’re setting out on automating processes or simply providing context，your content needs to be strictly structured and connected.Otherwise，you risk getting buried beneath ever-growing content libraries，wastingcountless hours on tedious menial tasks。
We believe that good information architecture and data structure arenot nice things to have:it’s anessity that will ultimately freeusas human beings，enabling us to carry out the creative tasks where wetruly excel.That’s why we say:if you’re not willing to structure yourcontent，then Picturepark is not for you。
Swiss Made。
We’re a Swiss company not only by location–the温度调节阀，温度调节阀quality，reliability，innovation，fairness and independence。
We challenge how things are done，instead of blindly following thecrowd we ask‘why’.We emphasize quality and precision engineering overgimmicks and empty promises.Instead，we follow a simple philosophy:build products that outlast and outperform。