{“id”:“https://openalex.org/W1570764268“,”doi“:”https://doi.org/10.1007/978-3-540-73257-0_25“,”title“:“网上购物的情感和理性购买行为研究”,”display_name“:“在线购物的情感与理性购买行为的研究”,“publication_year”:2007,”publication_date“:”2007-01-01“,”ids“:{”openalex“:”https://openalex.org/W1570764268“,”doi“:”https://doi.org/10.1007/978-3-540-73257-0_25“,”mag“:”1570764268“},”language“:”en“,”primary_location“:{”is_oa“:true,”landing_page_url“:”https://doi.org/10.1007/978-3-540-73257-0_25,“pdf_url”:https://link.springer.com/content/pdf/10.1007/978-3-540-73257-0_25.pdf,“源”:{“id”:https://openalex.org/S106296714“,”“display_name”“:”“计算机科学课堂讲稿”“,”issn_l“:”0302-9743“,”isn“:[”0302-7743“、”1611-3349“],”is_oa“:false,”is_in_doaj“:false,”host_organization“:”https://openalex.org/P4310318900“,”host_organization_name“:”施普林格科学+商业媒体“,”host_organization_lineage“:[”https://openalex.org/P431031965","https://openalex.org/P4310318900“],”host_organization_lineage_names“:[”Springer Nature“,”Springer-Science+Business Media“],“type”:“book-series”},“license”:null,“licence_id”:nul,“version”:“publishedVersion”,“is_accepted”:true,“is_published”:true},”type“:”book-chapter“,”type_crossref“:美国“:”铜牌“,”oa_url“:”https://link.springer.com/content/pdf/10.1007/978-3-540-73257-0_25.pdf“,”any_repository_has_fulltext“:false},”authorships“:[{”author_position“:”第一“,”作者“:{”id“:”https://openalex.org/A5068092246“,”display_name“:”叶丽芬“,”orcid“:null},”机构“:[{”id“:”https://openalex.org/I25846049“,”display_name“:”国立清华大学“,”ror“:”https://ror.org/00zdnkx70“,”country_code“:”TW“,”type“:“教育”,”世系“:[”https://openalex.org/I25846049“]}],”国家“:[”TW“],”is_corresponding“:false,”raw_author_name“:”Yef“,”raw _ afiliation_strings“:[“台湾新竹国立清华大学工业工程与工程管理系”]},{“author_position”:“middle”,“author”:{“id”:“https://openalex.org/A5070753018“,”display_name“:”Eric Min\u2010yang Wang“,”orcid“:null},”institutions“:[{”id“:”https://openalex.org/I25846049“,”display_name“:”国立清华大学“,”ror“:”https://ror.org/00zdnkx70“,”country_code“:”TW“,”type“:”教育“,”血统“:[”https://openalex.org/I25846049“]}],”国家“:[”TW“],”is_corresponding“:false,”raw_author_name“:”Eric Min-Yang Wang“,”raw_affiliation_strings“:[“台湾新竹国立清华大学工业工程与工程管理系”]},{“author_position”:“last”,“author”:{“id”:“https://openalex.org/A5031646208“,”display_name“:”Sheue-Ling Huang“,”orcid“:null},”institutions“:[{”id“:”https://openalex.org/I25846049“,”display_name“:”国立清华大学“,”ror“:”https://ror.org/00zdnkx70“,”country_code“:”TW“,”type“:“教育”,”世系“:[”https://openalex.org/I25846049“]}],”国家“:[”TW“],”is_corresponding“:false,”raw_author_name“:”Sheue-Ling Huang“,”raw _ afiliation_strings“:[“台湾新竹国立清华大学工业工程与工程管理系”]}]“countries _ distinct_count”:1,”institutions _ disting_count“:1,“corresponding_author_ids”:[],“对应的机构ID:[],“apc_list”:{“value”:5000,“currency”:“EUR”,“value_usd”:5392,“出处”:“doaj”},“apc_payed”:{“value”:5000,“currency”:“EUR”,“value_usd”:5392,“出处”:“doaj”},“has_fulltext”:true,“fulltext_oorigin”:“pdf”,“cited_by_count”:4,“cited_by_percentle_year”:{“min”:79,“max”:80},“biblio“:{”volume“:null,”issue“:null,”first_page“:”222“,”last_page“:”277“},”is_retracted“:false,”is_paratext“:fase,”primary_topic“:{”id“:”https://openalex.org/T12496“,”display_name“:”色彩心理学与产品设计“,”score“:0.9995,”subfield“:{”id“:”https://openalex.org/subfields/3207“,”display_name“:”社会心理学“},”字段“:{”id“:”https://openalex.org/fields/32“,”display_name“:”心理学“},”域“:{”id“:”https://openalex.org/domains/2“,”display_name“:”社会科学“}},”主题“:[{”id“:”https://openalex.org/T12496“,”display_name“:”色彩心理学与产品设计“,”score“:0.9995,”subfield“:{”id“:”https://openalex.org/subfields/3207“,”display_name“:”社会心理学“},”字段“:{”id“:”https://openalex.org/fields/32“,”display_name“:”心理学“},”域“:{”id“:”https://openalex.org/domains/2“,”“display_name”:“社会科学”}},{”id“:”https://openalex.org/T14055“,”“display_name”:“包装设计在消费者行为中的作用”,“score”:0.9966,“subfield”:{“id”:“https://openalex.org/subfields/1406“,”display_name“:”Marketing“},”field“:{”id“:”https://openalex.org/fields/14“,”display_name“:”商业、管理和会计“},”域“:{”id“:”https://openalex.org/domains/2“,”“display_name”:“社会科学”}},{”id“:”https://openalex.org/T10145“,”display_name“:”品牌消费与识别中的消费者行为“,”score“:0.9853,”subfield“:{”id“:”https://openalex.org/subfields/1406“,”display_name“:”Marketing“},”field“:{”id“:”https://openalex.org/fields/14“,”display_name“:”商业、管理和会计“},”域“:{”id“:”https://openalex.org/domains/2“,”display_name“:”社会科学“}}],”关键词“:[{”id“:”https://openalex.org/keywords/affective-design网站“,”display_name“:”情感设计“,”score“:0.574742},{”id“:”https://openalex.org/keywords/消费者感知“,”display_name“:”消费者感知“,”score“:0.550482},{”id“:”https://openalex.org/keywords/purchase-decisions(https://openalex.org/keywords/purchase-decisions)“,”display_name“:”购买决策“,”score“:0.54987},{”id“:”https://openalex.org/keywords/color-psychology网站“,”display_name“:”色彩心理学“,”score“:0.527769},{”id“:”https://openalex.org/关键字/product-design“,”display_name“:”产品设计“,”score“:0.524828}],”概念“:[{”id“:”https://openalex.org/C28160582,“wikidata”:https://www.wikidata.org/wiki/Q2914471“,”display_name“:”诉诸情感“,”level“:3,”score“:0.8264633},{”id“:”https://openalex.org/C2778813691,“wikidata”:https://www.wikidata.org/wiki/Q1369832“,”display_name“:”采购“,”级别“:2,”分数“:0.82363176},{”id“:”https://openalex.org/C90673727,“wikidata”:https://www.wikidata.org/wiki/Q901718“,”display_name“:”乘积(数学)“,”level“:2,”score“:0.7285556},{”id“:”https://openalex.org/C2778449503,“wikidata”:https://www.wikidata.org/wiki/Q329777“,”display_name“:”上诉“,”级别“:2,”分数“:0.6612503},{”id“:”https://openalex.org/C170130773,“wikidata”:https://www.wikidata.org/wiki/Q216378“,”display_name“:”可用性“,”级别“:2,”分数“:0.64953935},{”id“:”https://openalex.org/C2776035688,“wikidata”:https://www.wikidata.org/wiki/Q1606558“,”display_name“:”情感(语言学)“,”等级“:2,”分数“:0.64797336},{”id“:”https://openalex.org/C41008148,“wikidata”:https://www.wikidata.org/wiki/Q21198“,”display_name“:”计算机科学“,”level“:0,”score“:0.5016947},{”id“:”https://openalex.org/C112698675,“wikidata”:https://www.wikidata.org/wiki/Q37038“,”display_name“:”Advertising“,”level“:1,”score“:0.5010316s},{”id“:”https://openalex.org/C2984692916,“wikidata”:https://www.wikidata.org/wiki/Q190637“,”“display_name”“:”网站设计“,”级别“:2,”分数“:0.44665664},{”id“:”https://openalex.org/C162853370,“wikidata”:https://www.wikidata.org/wiki/Q39809“,”display_name“:”Marketing“,”level“:1,”score“:0.4394828},{”id“:”https://openalex.org/C23213687,“wikidata”:https://www.wikidata.org/wiki/Q301468“,”display_name“:”消费者行为“,”level“:2,”score“:0.43600047},{”id“:”https://openalex.org/C15744967,“wikidata”:https://www.wikidata.org/wiki/Q9418“,”display_name“:”心理学“,”等级“:0,”分数“:0.31204337},{”id“:”https://openalex.org/C144133560,“wikidata”:https://www.wikidata.org/wiki/Q4830453“,”display_name“:”Business“,”level“:0,”score“:0.300592978},{”id“:”https://openalex.org/C136764020,“wikidata”:https://www.wikidata.org/wiki/Q466“,”display_name“:”万维网“,”级别“:1,”分数“:0.26594543},{”id“:”https://openalex.org/C107457646,“wikidata”:https://www.wikidata.org/wiki/Q207434“,”display_name“:”Human\u2013计算机交互“,”level“:1,”score“:0.26278052},{”id“:”https://openalex.org/C2524010,“wikidata”:https://www.wikidata.org/wiki/Q8087“,”display_name“:”Geometry“,”level“:1,”score“:0.0},{”id“:”https://openalex.org/C33923547,“wikidata”:https://www.wikidata.org/wiki/Q395“,”display_name“:”数学“,”等级“:0,”分数“:0.0},{”id“:”https://openalex.org/C46312422,“wikidata”:https://www.wikidata.org/wiki/Q11024“,”display_name“:”Communication“,”level“:1,”score“:0.0},{”id“:”https://openalex.org/C17744445,“wikidata”:https://www.wikidata.org/wiki/Q36442“,”display_name“:”政治学“,”level“:0,”score“:0.0},{”id“:”https://openalex.org/C199539241,“wikidata”:https://www.wikidata.org/wiki/Q7748“,”display_name“:”Law“,”level“:1,”score“:0.0}],”mesh“:[],”locations_count“:1,”locations“:[{”is_oa“:true,”landing_page_url“:”https://doi.org/10.1007/978-3-540-73257-0_25,“pdf_url”:https://link.springer.com/content/pdf/10.1007/978-3-540-73257-0_25.pdf,“源”:{“id”:https://openalex.org/S106296714“,”“display_name”“:”“计算机科学课堂讲稿”“,”issn_l“:”0302-9743“,”isn“:[”0302-7743“、”1611-3349“],”is_oa“:false,”is_in_doaj“:false,”host_organization“:”https://openalex.org/P4310318900“,”host_organization_name“:”施普林格科学+商业媒体“,”host_organization_lineage“:[”https://openalex.org/P431031965","https://openalex.org/P4310318900“],”host_organization_lineage_names“:[”Springer Nature“,”Springer-Science+Business Media“],“type”:“book-series”},“license”:null,“licence_id”:nul,“version”:“publishedVersion”,“is_accepted”:true,“is_published”:true},”best_oa_location“:{”is_oa“:true”,“landing_page_url”:“https://doi.org/10.1007/978-3-540-73257-0_25,“pdf_url”:https://link.springer.com/content/pdf/10.1007/978-3-540-73257-0_25.pdf,“源”:{“id”:https://openalex.org/S106296714“,”“display_name”“:”“计算机科学课堂讲稿”“,”issn_l“:”0302-9743“,”isn“:[”0302-7743“、”1611-3349“],”is_oa“:false,”is_in_doaj“:false,”host_organization“:”https://openalex.org/P4310318900“,”host_organization_name“:”施普林格科学+商业媒体“,”host_organization_lineage“:[”https://openalex.org/P431031965","https://openalex.org/P4310318900“],”host_organization_lineage_names“:[”Springer Nature“,”Springer-Science+Business Media“],“type”:“book-series”},“license”:null,“licence_id”:nul,“version”:“publishedVersion”,“is_accepted”:true,“is_published”:true},”sustainable_development_goals“:[],”grants“:【】,”dataset“:【],”versions“:【〕,”referenced_works_count“:8,”https://openalex.org/W1964522283","https://openalex.org/W1971756658","https://openalex.org/W1982935868","https://openalex.org/W2002149948","https://openalex.org/W2051978915","https://openalex.org/W2053293078","https://openalex.org/W2054788835","https://openalex.org/W2068627051“],”related_works“:[”https://openalex.org/W4318477550","https://openalex.org/W4283657606","https://openalex.org/W4246786819","https://openalex.org/W3112355411","https://openalex.org/W2583260333","https://openalex.org/W2386324873","https://openalex.org/W2368110925","https://openalex.org/W2362287347","https://openalex.org/W2061150127","https://openalex.org/W1978797046“],”ngrams_url“:”https://api.openalex.org/works/W1570764268/ngrams“,”abstract_inverted_index“:{”情感“:[0],”has“:[1],”gathered“:[2],”much“:[3],”attention“:[4],”in“:[5,31],”product“:[6,86122],”design“:[7,72169],”over“:[8],”recent“:[9],”years.:[10],”It“:[11],”is“:[12105],”not“:[13144],”惊讶“:[14],“that”:[15,70],“该”:[16,21,32,35,46,49,55,78,81,85,89,92102111114118121127131139149156],“美学”:[17],“吸引力”:[18142166],“可能”:[19,53143153171],“决定”:[20],“命运”:[22],“的”:[23,10113117159],“a”:[24,41,58],“产品”:[25],“即”:[26],“其”:[27,63],“成功”:[28],“或”:[29],“失败”:[30],“市场”。“:[33],”不同“:[34],”传统“:[36],”营销“:[37],”渠道“:[38],”网站“:[39,90119],”提供“:[40],”差异“:[42],”机会“:[43],”对于“:[44],”促销“:[45],”产品“:[47,56],”到“:[48130147174],”潜在“:[50],”客户“:[51],”谁“:[52],”知道“:[54],”通过“:[57],“计算机”:[59],“中介”:[60],“网站”:[61,71],“和“:[62,74,91120167176],”用户“:[64128],”界面。“:[65],”先前“:[66],”研究“:[67],”有“:[68],”显示“:[69],”功能“:[73],”可用性“:[75],”可以“:[76],”影响“:[77112],”意愿“:[79],”购买。“:[82],”“然而,”:[83],“是否”:[84],“特征”:[87123129],“关于”:[88164],“客户\u2019”:[93],“态度”:[94],“(情感”:[95],“思考”:[96150],“vs”:[97],“理性”:[98],“思维”:[99],“意志”:[100],“影响”:[101148],“购买”:[103157],“行为”:[104133],“仍然”:[106],“未知”●●●●。“:[107],“In”:[108],“this”:[109],“study”:[110],“emotional”:[115140],“appearance”:[116],“as”:[124126],“well”:[125],“purchase”:%132],“was”:%134],“inspected”。“:[135],“The”:[136],“findings”:[137],“suggest”:[138],“web”:[141165168],“be”:[145172],“able”:[146],“style”:[151],“which”:[152],“further”:%154],“enhancement”:[155],“intentity”:[158],“specific”:[160],“products”。“:[161],”进一步“:[162],”研究“:[163],”战略“:[170],”需要“:[173],”识别“:[175],”吸引“:[177],”在线“:[178],”客户。“:[179]},”cited_by_api_url“:”https://api.openalex.org/works?filter=cites:W1570764268“,”counts_by_year“:[{”year“:2022,”cited_by_count“:1},{”年“:2017,”cited_by_count”:1},{“year”:2015,”citecd_by_count“:1}],”updated_date“:”2024-05-12T21:11:06.467484“,”created_date:“2016-06-24”}