The EMBA program of Beijing Jiaotong University has always adhered to the educational purpose of "international vision, learning from others' strengths, unity of knowledge and practice, and pursuit of excellence", gradually formed the educational guiding ideology of "based on industry, highlighting advantages, demand orientation, unity of knowledge and practice", and established the educational goal of "training composite professional managers with both management and technology".
"Source" to Jiaotong UniversityEMBA alumni interview
General Manager of NAAES Group in Beijing
BeijingEMBA student of Jiaotong UniversityLiu Wenjian
There are hundreds of reasons for a person to choose to give up, but only one focus is required to choose to persist.It's easy to accomplish something, but it's not easy to do well and excel.During the 15 years of growing up together with Naeis, Liu Wenjian has been constantly learning and improving himself, all the way to the north and all the way to the sun.Study in Jiaotong University, integrate knowledge with practice, and forge ahead.
See through the various forms of life, and the taste of time flows
He was born in Zhejiang Province, and traveled from north to south.The green mountains and green waters in Zhejiang gave birth to Liu Wenjian's graceful eyes and modest and polite temperament。In the interview, you didn't feel any officialdom atmosphere and the general manager's airs.He looked like a big brother next door, telling his own story.
On July 15, 2002, Liu Wenjian joined Naeis Group. In December, after training in Naeis headquarters and internship in Shanghai, Liu Wenjian came to Shijiazhuang alone and started his sales career, which lasted for 15 years.He hasn't left in the past 15 years, nor has he thought about leaving.Moving all the way to Beijing, Tianjin, Hebei and other cities, from an ordinary bottom salesperson to the general manager of the Beijing branch, from a few members of the sales team to the leader of a hundred and ten salespersons, Liu Wenjian has always stood at the front line of sales. In his words“He will appear wherever the group needs him. "
When difficulties arise, opportunities also arise
“Accept love like this, and be good at benefiting all things.Stay low but not humble, and turn eastward.The sea embraces all rivers.The water flows continuously."Adhering to this corporate culture concept, Liu Wenjian said that Naeis has created a family like sense of cohesion, created a stable fighting team of young soldiers, continued to expand the industry, and drawn a" troika "development blueprint, always following the pace of China's overall economic development.
The year 2018 will be the 50th anniversary of the founding of NAES Group, which has witnessed its gradual change from being nearly eliminated from the market to becoming a leading enterprise in the washing industry."In the absence of favorable terrain resources, the development and growth of NAES is a rare success." Under the influence of such a warm and resilient corporate culture, the company has created one sales miracle after another, cultivated a batch of enterprise elites, and provided employees with one development platform and opportunity after another.
Advertising language of Naeis Group
"Every time, every place, as long as you are willing to make progress, the Group will provide a development platform and opportunities for your growth." In the face of economic reform and development, NAES Group continues to explore its own development mode, break through the original sales model, and maximize the subjective initiative of employees.At the same time, it also gives more autonomy to local branches."In the local market, we can combine the local store structure, competitive product structure, market environment, and under the humanized management mode of the group, with a targeted view, and create a strategic way that conforms to our own characteristics' according to local conditions."
Every enterprise will face different challenges and opportunities at different stages of development."In the era of rapid development, we have continued to innovate and generate income, creating a series of classic cases that are difficult to replicate."When difficulties arise, it is precisely when opportunities emerge。"Every time I go to a new place, I will find new problems. The most important one is the problem of 'people'. That is, when the enterprise team is short of staff, there are many problems such as lack of staff confidence and organizational structure, which need to be coordinated.In the development of the enterprise, the competitive product structure and other external environment are not the most influential factors. The most important two factors are whether the company's battle team can open up the market and expand the market, and whether it has stability.in the final analysis,In enterprise management and team building, the 'people' factor is crucial. "
Sculpture of the rise of Naeis headquarters
It's easy to complete, but not easy to be brilliant and outstanding
As the mirror and image representative of the enterprise, sales personnel are presented through sales behavior, whether it is the promotion of the enterprise's products or the transmission of the company's philosophy and policies.R&D and sales are the two most important departments of the company. The former is the source power, and the other is the collective to maintain operations and create profits. The two are inseparable.
"As a golden oil, salesmen need to constantly study cases and keep pace with the times in order to be irreplaceable in business cooperation and competition。”In order to become a qualified and even excellent salesperson, in addition to basic professional quality, it also requires communication ability, execution ability, judgment ability, deep understanding of brand culture, market acumen, strong comprehensive ability and strong spiritual concept support."Salesmen should always believe that they can succeed! This matter can succeed! So they can constantly refresh their records."
Liu Wenjian is always full of pride when talking about the sales team and corporate culture of Naeis in the interview."Naeis team is hardworking and willing to work hard, has professional spirit, strong team cohesion, and has a reputation in the industry." In the sales team of the Beijing branch led by him, Liu Wenjian is always able to rely on keen market insight, integrate the market and social environment, stimulate the enthusiasm of team members, and develop plans that meet the interests of each member,Achieve and surpass the set goals, and create a series of successful cases.“In the continuous exploration, one product alone cannot meet the long-term development needs. Only by constantly carrying out innovative analysis of product development strategies, sales ideas and industry trends, and keeping up with the trend of the times, can we base ourselves on the industry. "
With the continuous emergence of emerging technologies such as the Internet and big data, the e-commerce industry has developed rapidly, which has had an inescapable impact and stimulation on the business development of Naeis Group and Liu Wenjian's branches.In the new trend, Liu Wenjian led the team to adjust the organizational framework, establish a new e-commerce department, open online self support and flagship store malls, and conduct business expansion and docking.In addition, it actively carries out strategic cooperation and strategic embrace with online platforms such as Tmall, JD, Suning E-shop, etc.He actively responds to consumption upgrading, constantly upgrades products and brands, develops and manufactures differentiated and customized products that meet the current new needs, and constantly realizes "young brands", "high-end products", and synchronized online and offline efforts.Liu Wenjian said frankly that in the face of the white hot competitive market, domestic enterprises are growing and have some qualifications to compete with foreign enterprises. However, in the future, they still need to continue to explore and forge ahead in product research and development and other aspects.
It is easy to accomplish something, but it is not easy to make it outstanding and effective.As the Naeis brand slogan "only to improve your life quality" shows, enterprises can better meet consumer needs only through continuous self-improvement, which often requires the continuous self-improvement of enterprise managers。
Not afraid of making mistakes, not even having the opportunity and courage to make mistakes
The benefits of active learning are often unmatched by passive learning。Liu Wenjian has made unimaginable efforts behind the success of steady progress.Liu Wenjian chose to go back to school when he encountered a bottleneck in his work and wanted to break through himself again.This choice made him an indissoluble bond with the School of Economics and Management of Beijing Jiaotong University.
Liu Wenjian's strong teaching staff, convenient geographical transportation and strong brand influence make him more determined in school selection."The internal training provided by the Group regularly for the improvement and expansion of business capabilities is just a way of learning. Other learning opportunities need to be actively pursued by the Group itself, and vision expansion, strategic thinking and framework building and updating will generate an eternal expectation of pursuing a better self."
During the interview, Liu Wenjian kept repeating "always learn".Indeed, in his opinion, the study of the EMBA course of Jiaotong University has played an important role in imperceptible influence.In its view, the comprehensive and complete curriculum system of Jiaotong University, combined with current events, cutting-edge knowledge and typical cases, employs qualified, knowledgeable and experienced masters to teach courses, which meets the learning requirements, is close to the needs of students, and comprehensively meets the actual needs of enterprise managers.
Apply what you have learned, teach by example,It is the most intuitive presentation of Liu Wenjian's achievements after his EMBA study.On the one hand, Liu Wenjian collected the knowledge and cases he learned and applied them to the internal training of enterprise employees to create a "learning" team with high execution.Taking financial training courses as an example, Liu Wenjian regularly organizes the company's employees to learn courses, so that everyone has a sense of self pursuit of progress.“Employees only learn the skills and abilities required by the company but cannot keep up with the changes of the times, which is far from meeting the needs of future development, and this will also mean that the company is backward and the times are obsolete. "
On the other hand, Liu Wenjian boldly broke through the original cooperation mode, made long-term planning, adopted the strategic cooperation mode, and realized the strategic embrace of "zero supply integration" in the communication level between himself and his partners, not only improving himself from the pattern and thinking level, but also improving the coordination of his retailers, dealers, and sales teams.“No matter what kind of environment and pressure you are under, you are not afraid of making mistakes at the moment, even if you don't have the opportunity and courage to make mistakes.We should not only focus on immediate interests, but should make long-term plans. "
Teacher Li Yu (left) from the MBA/EMBA Center of the School of Economics and Management of Beijing Jiaotong University awarded Mr. Liu Wenjian (right) the EMBA Outstanding Alumni Certificate of the School of Economics and Management of Beijing Jiaotong University
Be proud of Jiaotong University, everyone can speak up
"Management is a complex thing, but also a simple thing, which requires thinking, coordination and communication." When leading the team, Liu Wenjian also encountered various management problems. Since he has experienced the whole process of salesperson growth, he naturally has more understanding and understanding of this profession.Whether managing himself or the management team, Liu Wenjian said,Management should first solve the main contradiction, that is, the problem of "people", focus on core personnel, radiate around, give team members more trust and autonomy, so that everyone can play their power and value to a greater extent in the team.
In the course learning of Jiaotong University, the knowledge sorting of Jiaotong University system and the exchange and interaction of various industries affect Liu Wenjian both physically and invisibly.“‘There is no doubt that learning is helpful to work. After systematic learning, the perspective of seeing problems becomes more profoundThis is not just a simple transformation of thinking, but a way to really look beyond the problem itself. "Liu Wenjian said so.
"Everyone likes to work with the strong。Only continuous learning can have more impact on personal development and future growth. "Liu Wenjian once again mentioned the significance of learning.
Looking back at the time when he studied at Jiaotong University, Liu Wenjian's memory rippled in his mind.As an EMBA student of the 22nd term of Jiaotong University, Liu Wenjian was impressed by the rich and colorful activities in addition to the gains in class and the exchange and interaction of alumni outside the course."The seven phase entrepreneurship forum, from planning, organization to implementation, with the support of colleges and universities, made clear the division of labor and efficient implementation of the twenty-two EMBA students, and realized the warming of emotions among students and between schools and enterprises in the interactive communication."
Alumni resources are an important treasure house of the college. The college can serve as a love network for elite alumni from all walks of life, build a platform, integrate alumni resources, exchange what they need, and share resources."An alumni interview made me review and think about myself, which is a useful return visit and exchange, and also a breakthrough and development of the alumni work of Jiaotong University."
"Maybe there are only 30 people in a class, but in exchange learning, you may know 300 or 3000 people, and can get the lowest cost resource exchange at the right place. Alumni resources still have a large use and development space in the future development and construction of the college."
A cup of tea, a ray of sunshine, in front of the eyebrows and eyes, is filled with the glory belonging to Liu Wenjian.In the future, Liu Wenjian looks forward to further highlighting the demeanor of the EMBA students of Jiaotong University, enhancing the brand awareness of the university, and taking the pride of Jiaotong University, contributing wisdom and strength, and sharing glory in the interaction with alumni and enterprise management。