Recent activities
The fourth lecture on "Electrification, Intelligence and Servitization: Strategic Transformation of BAIC Group" in the Entrepreneurs' Management Innovation Lecture Hall of School of Economics and Management of Beijing Jiaotong University was successfully held
2018-05-25 16:16 Source: School of Economics and Management seven thousand five hundred and sixty-nine

In the afternoon of May 24, 2018, the fourth "Entrepreneurs' Management Innovation Lecture" jointly organized by the School of Economics and Management of Beijing Jiaotong University and the Management Modernization Working Committee of the China Enterprise Confederation stage 'Electrification, intelligence and service: BAIC Group Strategic transformation of ’”The theme lecture was successfully held in Room 821, Siyuan East Building, Beijing Jiaotong University. Mr. Yang Jun, Director of the Economic Management Research Institute of BAIC Motor Group Co., Ltd., as the fourth guest, delivered a wonderful lecture on this topic for our teachers and students. Cui Yongmei, Vice President of School of Economics and Management of Beijing Jiaotong University, attended the event and delivered a speech.

activity scene

 

Beijing Jiaotong University Cui Yongmei, Vice President of School of Economics and Management

Vice President Cui Yongmei first expressed warm welcome and heartfelt thanks to Director Yang Jun and his delegation. She pointed out that smart China and smart society are important strategies for national development. BAIC actively serves the national strategy and is a leader in the intelligent manufacturing industry. She said that the School of Economics and Management, the School of Telecommunications and the School of Civil Engineering of Beijing Jiaotong University gave full play to their disciplinary advantages and actively provided intellectual support for the development of smart transportation, which is highly consistent with the development strategy of BAIC Group.

 

President Cui Yongmei (right) issues a certificate to Director Yang Jun (left)

     Later, Cui Yongmei, Vice President, on behalf of the School of Economics and Management of Beijing Jiaotong University, awarded the Certificate of Special Guest to Mr. Yang Jun, Director of the Institute of Economics and Management of BAIC Motor Corporation Limited.

 

Speaker: Yang Jun, Director of Economic Management Research Institute of BAIC Motor Corporation Limited

 

Yang Jun took the development strategy of BAIC Group's strategic transformation as the main entry point, and The milestone of the "12th Five Year Plan", the "13th Five Year Plan", the electrification strategy, the intelligent strategy, and the service-oriented strategy were specifically launched.

Yang Jun pointed out that During the "Twelfth Five Year Plan" period, BAIC Group has achieved high sales growth, rapid revenue growth and good profit revenue. It has developed into an enterprise with international reputation and great influence, and has achieved a great leap forward in doubling its comprehensive strength. At the same time, the research and development of self owned brands has been systematized, and the self-help driving has been fully launched. The whole vehicle base has been laid out nationwide, the joint venture has grown at a high speed, the international business has been steadily expanded, and the strategic transformation has been steadily promoted. In order to comply with the rise of the service economy and the advent of the Internet, BAIC Group Proposed With the development strategy of "strategic transformation to manufacturing service-oriented and innovative enterprises", the whole group has promoted business restructuring around innovation and services, and the development of new businesses has begun to take shape. he emphasize, stay During the "13th Five Year Plan" period, BAIC Group will promote the deep integration of industrialization and informatization, promote the adjustment and upgrading of industrial structure, accelerate the transformation of industry to electrification, intelligence, service and internationalization, extend the industrial chain, cultivate new business types, create new value, realize the strategic transformation to manufacturing service-oriented and innovative enterprises, and open up A new path for the development of China's automobile industry. At the end of the lecture, Yang Jun Focusing on the three strategies of "electrification, intelligence and service", the paper introduced the development environment, development trend, development ideas, development goals, main measures and specific measures of the strategy in detail.

 

scene Interaction between teachers and students

In the interactive communication link, the response of the present teachers and students was enthusiastic. Director Yang Jun directed at the present teachers and students Proposed "Entrepreneurship", "BAIC's new energy policy", "the position of networking in BAIC's future strategy" and other related questions were answered in detail.

 

host: 2017 MBA student Li Chuxin

Beijing Jiaotong University Li Chuxin, a 2017 MBA student, presided over the lecture. Li Kai, director of management innovation of the Enterprise Development Department of BAIC Group Co., Ltd., Zhou Rui, director of the Enterprise Innovation Department of the China Enterprise Confederation, Hua Guowei, vice president of the School of Economics and Management of Beijing Jiaotong University, Tang Xiaohua, associate professor of the School of Business Management, Zhao Yang, associate professor of the School of Business Management, Xing Ying, teacher of the School of Accounting Feng Yao, director of the School Alumni Development and School Enterprise Cooperation Center, and more than 100 teachers and students attended the lecture. At the same time, the lecture was also broadcast live through the platform of the Experimental Research Center, which attracted extensive attention from teachers and students in the school.